2024’s Struggles Lay the Groundwork for a Transparent and Accountable 2025

Brad Inman reflects on 2024 as a year of reckoning for the real estate industry, marred by scandals, lawsuits, and leadership failures. The housing market struggled under the weight of systemic issues, including corruption at NAR, unethical practices, and an opaque homebuying process. Yet, Inman sees hope in a new wave of leaders advocating for transparency and accountability. These reformers are challenging outdated norms and fostering a culture of honesty and professionalism. Brokers and agents who prioritize transparency, from clear commission structures to thorough disclosures, are laying the foundation for a reimagined industry. As shady practices are exposed and consumer trust grows, the real estate industry is poised to rebuild its reputation. Inman emphasizes that this shift isn’t just an opportunity—it’s a necessity for survival in a tough market. Greater accountability will empower good agents to thrive while creating a more confident and empowered consumer base. 

Why This Matters:

The industry's shift toward transparency and accountability is not optional—it’s a necessity. Agents and brokers who adopt ethical, consumer-first practices will thrive in a reformed market. By embracing these changes, you can build trust, differentiate your business, and capitalize on growing consumer confidence to drive sales in the years ahead.

Strategies That Matter

The Real Estate Agent’s Guide to Handwritten Notes: Building Relationships One Letter at a Time

Handwritten notes are a powerful and personal tool for real estate agents looking to strengthen connections and enhance their marketing strategies. Unlike emails or printed materials, handwritten notes convey sincerity and thoughtfulness, offering a warm and personalized touch. These notes improve client satisfaction by making recipients feel valued and special, fostering deeper relationships. They also increase referral opportunities, as clients are more likely to remember and recommend agents who maintain personal contact. Key occasions for handwritten notes include thank-you messages, follow-ups after meetings, check-ins with past clients, and holiday greetings. To maximize impact, agents should use high-quality stationery, keep messages concise and personal, and ensure proper grammar and spelling. Integrating handwritten notes with digital communication can amplify outreach efforts. Scheduling dedicated time for writing notes and tracking them through a CRM ensures consistency. By making handwritten notes a core part of their business practices, agents can delight clients, build lasting relationships, and differentiate themselves in a competitive market, turning small gestures into significant professional and personal wins.

Why This Matters:

In a relationship-driven industry, handwritten notes offer a unique way to build trust and loyalty. They leave a lasting impact on clients and referral partners, fostering deeper connections and boosting your business through authentic, meaningful communication.