How To Spot Fake News & Stay Informed In Real Estate

In a world where misinformation spreads quickly, real estate agents must become skilled at identifying fake news, deepfakes, and misleading headlines. Trainer Rachael Hite emphasizes the importance of media literacy, explaining different types of news articles—such as hard news, opinion pieces, and sponsored content—and how to verify their credibility. Agents should fact-check sources, cross-check information with multiple outlets, and watch for emotional manipulation in headlines. 

With AI-generated content and social media algorithms amplifying false narratives, staying informed is crucial for maintaining professionalism and trust. Understanding what is real and what is not can protect both your business and reputation in an industry built on credibility.

Key Points

Verify Before You Share

Understand Different Types of News Content 

Be Cautious with AI-Generated and Viral Content

Why This Matters:

Clients trust agents to provide accurate market insights and guidance. Sharing misinformation, even unintentionally, can damage your reputation and mislead consumers. By developing strong media literacy skills, agents can confidently navigate the noise, provide reliable information, and position themselves as trusted advisors.