If your pipeline includes leads from spring or summer that went cold, now's the time to reconnect with them using new opportunities, like lower rates, seller concessions, or loan programs that have just expanded. Personalize your outreach with messages like:
"Good news, rates have shifted, and a few new loan programs might fit your goals better than before. Want to take another look?"
Why This Matters
A lead that ghosted in July might just need a fresh reason to re-engage. Don't let old opportunities collect dust when market conditions have changed in your favor.